For New Balance · Global Visual Merchandising, Key Accounts

Make every door unmistakably New Balance — in 3D.

Design a branded space, merchandise it from a single product image, and ship partner-ready VM guidelines — repeatable across every key-account door. Before a single sample is built.

Image-to-3D · product shot → 3D Live · merchandise & restyle Render · guideline-ready output
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Your job is to make New Balance unmistakable in every partner door. Ours is to let you design it in 3D — before anything ships.

01The Key-Accounts reality

One brand standard. Dozens of partner doors. Premium, every time.

Key-accounts VM isn't a single flagship — it's New Balance showing up consistently inside JD Sports, Foot Locker and premium boutiques, through Shop-in-Shops, Soft Shops and fixture programs. As NB goes more premium and opens doors faster, the job is to hold one elevated standard across every account — without flying a sample to each one.

01

Consistency at scale

The same elevated story has to read identically across every door and region.

02

Speed over sampling

Physical fixtures are slow and costly. Seasons move faster than installs.

03

Clear partner direction

Field teams need unambiguous, beautiful guidelines they can execute.

04

Localize without drift

Each account needs its own energy — while staying unmistakably NB.

GoShop rendered retail showroom
Rendered in Style3D GoShop — a merchandised retail space, fully digital.
02The on-ramp

Start from a product image. Get a 3D prop.

You live in product photography and lookbooks — so that's where GoShop starts. Image-to-3D turns a single product shot into a placeable 3D object: footwear, apparel, fixtures, props. No CAD, no waiting on a 3D team.

Flat product reference Merchandised 3D scene Product reference Merchandised in 3D
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One image becomes a scene.

Generate the 3D, then light it, recolor it, array it and stage it — instantly part of a living retail space you can walk a client through.

Live-demo moment: drop a real NB silhouette — a 990 or a 2002R — and generate it on the call. This is the beat that sidesteps CAD entirely.
03Merchandise live

Build the bay. Style it. Change your mind freely.

Drop product onto a footwear wall or display rail, swap colorways, batch-recolor a run, array product across a fixture — all in the live 3D scene, in front of the room.

Colorway editing in GoShop
Colorway

Swap & batch-recolor

Recolor a hero or a whole run in seconds, against the live scene.

Arrayed product across a fixture
Arrange

Array across the fixture

Duplicate and space product across a wall or rail with one move.

GoShop merchandising interface
Restyle

Re-stage the story

Restyle shelves and walls until the bay reads exactly on-brand.

04Standardize, then localize

One bay, retuned for every account.

The same NB fixture, re-merchandised for a different partner's energy in seconds — the core of key-accounts VM.

Premium boutique

Sparse and gallery-like — a handful of hero silhouettes, generous negative space, warm directional lighting.

Hero-led densityWarm directional lightMaterial storytelling
05The output

Partner-ready VM guidelines — not a slide.

Export photoreal AI Snapshots and a camera-track walkthrough straight from the scene. That's the guideline asset your accounts and field teams execute against.

Hero render
Hero render — AI Snapshot of the approved bay.
GoShop planogram view
Planogram & layout view.
Walkthrough frame
Camera-track walkthrough.
06Why it matters now

Premium expansion needs VM that scales as fast as the doors.

~80

new NB stores opened globally in 2025 — each needing on-standard VM.

$10B

revenue target driving premium positioning across key accounts.

0

physical samples needed to design, iterate and approve a bay.

1→n

one approved bay, scripted into variations across every door & season.

Let's build a New Balance bay together.

Schedule the live session Replay the flow